T-Mobile’s UnCarrier move is arguably the most innovative solution the mobile market has ever seen. The Magenta carrier took the industry by storm and apparently has no intention of slowing down anytime soon. A couple of days ago T-Mobile teased the next stage of its revolutionary initiative and today we learnt what it’s going to be about. It’s called T-Mobile Jump on Demand and it allows you to upgrade your phone for free up to three times per year.
T-Mobile’s original Jump program just got upgraded…
T-Mobile’s original Jump program was one of the first phases of its UnCarrier project lunched in 2013. The idea was to allow customers to upgrade to a new phones basically as often as they wished. However, they had to pay a $10 per month fee for that privilege. As a part of UnCarrier Amped initiative, the program got revamped and now it no longer includes the fee. Users can upgrade their phone up to three times per year absolutely for free.
When you get bored with your phone, you can trade it in for a new handset and it won’t cost you a dime as long as you continue to make monthly payments. Of course, the phone you want to trade in should be in working condition, otherwise it won’t be accepted. The cost of the phone is spread over 18-month period. If you don’t upgrade earlier, then at the end of that period you have two options – you can either make one last payment and keep your phone, or trade it in and choose a new device from T-Mobile’s current offer.
Jump on Demand goes live on June 28th and will include a bunch of premium devices such as the iPhone 6, iPhone 6 Plus, Galaxy S6, Galaxy S6 Edge, Galaxy Note 4, and LG G4 and more phones will be added in the future. As an extra bonus, for a limited time T-Mobile will offer the iPhone 6 16GB for just $15 per month. Keep in mind that the new program no longer includes device insurance. T-Mobile still offers this option, but it costs an extra $8 per month. The old program will continue to exist alongside the new Jump.
With so many smartphones released each year, it’s not easy to keep up with the latest trends, especially since carriers are not exactly keen on allowing users upgrade frequently. They have their reasons, but T-Mobile has its own ideas on how to attract new customers and encourage them to stay, for example let them upgrade their phones more often. Let’s just hope that with time other carriers will follow T-Mobile’s example at least when it comes to more frequent upgrades. Well done T-Mobile, as always you nailed it!