The Motorola X Phone was one of the most mysterious unannounced devices. Notice the use of past tense? Because it no longer is. During a D11 interview, rather unexpectedly, Motorola CEO Dennis Woodside broke the silence and revealed a few details about the device. OK, maybe he did not reveal as much as we would like to hear, but he said enough to get people excited.
Moto X Phone to arrive this summer
First of all, Woodside confirmed that the X Phone will be manufactured by Motorola and actually will be called Moto X. It will be the first phone ever to be made in the USA. The process will take place in a former Nokia-owned facility, in Fort Worth, Texas, and will give job to about 2,000 people.
The Moto X is expected to hit the stores in late summer and will be available on multiple carriers. No names were mentioned, but remembering the three mysterious devices that visited the FCC not so long ago, our bet is on AT&T, Verizon and Sprint.
The Moto X is believed to provide a whole new approach to functionality. As Woodside put it, the phone will be “more contextually aware” and you will be able to “interact with it in different ways”. We can only guess what exactly it means. Following the interview, Motorola issued a short press release, which however did not provide any new information. Rather it focused on the advantages of manufacturing the handset domestically.
Motorola’s press release
Moto X: The First Smartphone Assembled in the USA
There are more than 130 million smartphones in use in the USA today and not one of them was assembled here…until now.
May 28, 2013
Today at the AllThingsD conference Dennis Woodside revealed how we are reinventing Motorola through a portfolio of products starting with Moto X, a new flagship smartphone that will be designed, engineered and assembled in the USA. We’re not talking about just a handful of units either — available this summer, every Moto X sold in the USA will be assembled in Fort Worth, Texas, making it the first smartphone ever assembled domestically.
There were a few reasons why we decided to do this. There are several business advantages to having our Illinois and California-based designers and engineers much closer to our factory. For instance, we’ll be able to iterate on design much faster, create a leaner supply chain, respond much more quickly to purchasing trends and demands, and deliver devices to people here much more quickly. And as a part of Google we’re being encouraged to take big bets on things that make a difference.
We still have a network of global operations, and that won’t change. Our global manufacturing partner remains Flextronics and we’ll continue to assemble devices locally in China and Brazil. But Flextronics is busy looking for people for the new Fort Worth facility now. If you’re interested, we encourage you to check the available positions and apply.
This is an incredibly exciting time to be in the mobile device industry. Our role in inventing the mobile phone is well known. We’re happy to be shaping its future as well.