Unlike most smartphone makers which keep an annual upgrade schedule, Sony releases new phones twice a year. The latest addition to the Xperia Z lineup, called Sony Xperia Z4, was introduced a couple of months ago in Japan. At the time of its announcement, Sony didn’t reveal when, and if at all, the device would be launched in other markets. Today’s press release dissipates any doubts – the Sony Xperia Z4 will be coming to Verizon Wireless this summer as the Xperia Z4v.
When last week Sony quietly unveiled the Xperia Z4 and failed to mention any details regarding international release, many of us wondered whether the phone’s availability would be limited only to Japan. According to the latest leaks, the answer would be ‘yes’ and ‘no’. The device will arrive to other markets, however, under a different name. It appears that the Sony Xperia Z4 will be sold globally as the Xperia Z3+.
While almost all major electronics makers have released their flagship phones for this year, Sony has been keeping to itself recently. The company did showcase a few devices at Mobile World Congress in Barcelona, but the one we were anxiously waiting for, the Sony Xperia Z4 smartphone, didn’t make appearance. Rumors regarding the handset increased in intensity over the past few weeks suggesting its imminent announcement and finally, earlier today, Sony unveiled the Xperia Z4 featuring slimmed-down body and upgraded specs over its successor – Xperia Z3.
Avoiding to compete with Samsung and HTC battle on flagship smartphones premiere at Mobile World Congress in Barcelona, Sony postponed the premiere of the Xperia Z4. This way the Japanese company gained necessary time to work on enhancing its 2015 flagship phone’s design that we can admire now on the very first press renders of the Xperia Z4 that have just surfaced online and additionally reveal phone’s dimensions.
If you are at least a little bit familiar with how smartphone market works, you probably know that flagship phones are upgraded about once a year, give or take a few weeks. It made perfect sense years ago when it simply wasn’t possible to introduce significant improvements more frequently. Today, however, when we witness new technologies being unveiled virtually every day, phones, and electronic devices in general, age much faster. Sony is aware of that and that’s why the company launches new phones twice a year. Sony’s latest flagship, the Xperia Z3, was released four months ago, and now we are awaiting for the arrival of its successor, the Sony Xperia Z4.
Recently Sony seems to have too much on their plate. And things may be even worse, since the hacked Sony’s CEO emails unveiling Sony Xperia Z4 “top secret” smartphone details have just surfaced online. The leaked materials contain the phone’s render images, design details and its premiere date which were discussed in reference to the marketing campaign related with the next James Bond movie “Spectre”, whose script has also recently popped the net by the courtesy of North Korean hackers.
Though previous rumors implying that Sony wants to abandon its traditional launch strategy might be confusing, the latest leaks show that the Japanese electronic giant isn’t planning to give up their two-flagships-per-year policy. Just right now, after few months since the release the Xperia Z3 and Z3 Compact, the web is being showered with leaks concerning new devices joining the Xperia lineup. Some rumors suggest that Sony will introduce a full Z4 lineup including the Xperia Z4 flagship, its mini version – Xperia Z4 Compact, and phablet called Xperia Z4 Ultra and the Xperia Z4 Tablet.
Most smartphone makers release new devices about once a year. Most, but not all. Sony is one of the manufacturers who believe that waiting a whole year for a new phone is way too long. The Sony Xperia Z3 was launched just last month and it seems that the company is already working on a successor which will be called Xperia Z4. The phone is rumored to feature a 5.5-inch QHD display and 64-bit octa-core Snapdragon 810 processor.