Last month Microsoft issued an official announcement on discontinuing works on Windows Phone OS. Since the system is dead, there will be no further developments, no successors to Windows 10 Mobile to compete with dominating the market Google’s Android and Apple’s iOS. Introduced by Satya Nadella, the new Microsoft’s strategy focuses on collaboration rather than rivalry. This is at least what the Redmond’s team tried to tell itself to explain the decision on giving up on mobile software venture.
However, we can’t forget that the Windows Phone path to failure is paved with a series of smaller successes and developments, which truth to be told Microsoft and its hardware partners have never received enough customer faith in. At the day of its debut, Windows Phone was considered the most original and innovative OS offering beating even the introduced three years earlier Apple’s iPhone. Unlike Android, the Windows Phone didn’t derive from the iconic iOS and worked fluently even on smartphones with basic tech parameters. To understand the reasons behind the Windows Phone failure we need to look back at the beginnings of this ill-fated mobile OS.