Ever since T-Mobile started its UnCarrier initiative last year, it has been throwing at other carriers one challenge after another and still hasn’t run out of ideas to draw customers to its magenta door. Just when you think that T-Mobile has already offered everything it possibly could, the carrier puts another card on the table. Earlier this week T-Mobile CEO John Legere took the stage and announced UnCarrier 5.0 and 6.0 which are about Test Drive, VoLTE and free data to stream music. Unsurprisingly, the next stages of the UnCarrier initiative are customer-oriented and shocking in a positive way, obviously.
T-Mobile UnCarrier 5.0 and 6.0 – What’s new.
From the very beginning T-Mobile has been boasting about the UnCarrier move using very big words. However, even the most expressive adjective and elaborate metaphors can’t compare to personal experience. That’s why the carrier will allow potential customers to test the network for free. Those who sign up for Test Drive will receive the iPhone 5S for free and will be able to use it on T-Mobile network for one week without any charge.
At the end of that period you will have two choices – stay on T-Mobile or explore other options. If you decide to remain T-Mobile subscriber and keep the phone you were using, the carrier will ask you to pay $699.99 plus taxes.
If for some reason you feel that T-Mobile’s offer is not what you are looking for, you will be able to return the iPhone 5S without any additional costs as long as the device is not damaged, so you better try it out carefully. Scratches on the screen, water damage or an active Find My iPhone feature will result in a $100 fee.
In order to take advantage of Test Drive you have order the iPhone 5S via mail and you have to be at least 18 years old. T-Mobile has put a few other limitations on its offer – one person will be allowed one Test Drive, with one trial allowed per credit card and billing address.
Test Drive is just one part of the new UnCarrier phase. The carrier also announced that it is expanding Wideband LTE and Voice over LTE (VoLTE) coverage. Wideband LTE will arrive at 16 different markets while VoLTE will be available in 15 cities around the country.
UnCarrier 6.0, on the other hand, focuses on music and brings Music Freedom and Rhapsody unRadio to life. With Music Freedom T-Mobile allows Simple Choice customers to stream music from Spotify, Pandora, Slacker Radio, Rhapsody, iHeartRadio, and iTunes Radio without counting it against their data plan. In other words, users can listen to their favorite songs on the go with 4G LTE streaming basically for free.
Last but not least, T-Mobile has launched Rhapsody unRadio service. The service lets users customize stations through the Rhapsody unRadio app and listen to 20 million tracks online or offline. The service allows unlimited number of skips and is free for Simple Choice plans users.
T-Mobile is by far the most revolutionary carrier of all and something tells us that the magenta network is not quite done yet. Knowing T-Mobile’s politics, the next move will be equally impressive, so stay tuned for more news.
more info: T-Mobile