Following the rule of “one step at a time”, T-Mobile reserved three days for the unveiling of the latest phase of its UnCarrier project. In order not to overwhelm its customers, the carrier decided to space the announcements out and let them sink in, one by one. The process began on Wednesday with the introduction of a new Simple Starter plan, continued on Thursday with discounting prices of tablets and adding more free data, and culminated today with T-Mobile abolishing overages.
Operation Tablet Freedom, Free Data for Life and Consumer Movement…
At day two of this round of UnCarrier changes brought details of “Operation Tablet Freedom” which will allow customers to buy tablets with cellular connectivity at the price of Wi-Fi-only versions. Depending on a brand, the difference between the price of cellular and Wi-Fi models can be significant. For example, the 4G LTE-enabled 16 GB Apple iPad Air typically costs $630. However, T-Mobile will sell you the slate for $499, which is the price of a Wi-Fi variant. Moreover, you can also trade-in your current Wi-Fi tablet.
New prices come in the company of more free data. In addition to the 200 MB of data T-Mobile is giving as a part of its “Free Data for Life” offer, the carrier is now throwing in up to another 1 GB of 4G LTE data each month through the end of 2014. The offer is likely to appeal especially to those users who don’t have constant access to Wi-Fi.
Finally, today T-Mobile announced that it’s eliminating overage fees across all plans. Overage fees are charged when customers use more data, voice minutes, or texts than their plan allows for. In certain cases, the costs of going over the limit can be extremely high. T-Mobile believes that this is unfair and renounced the practice of charging overage fees.
Not only that, but T-Mobile CEO John Legere also challenged AT&T, Sprint, and Verizon to follow the same road. Whether any of the carriers pick up the glove is yet to be seen, but the fact remains that the Magenta network is dead serious about the issue. They have even created a Change.org website encouraging all users to sign the petition and become a part of the consumer movement.
more info: T-Mobile Newsroom