There are about a million ways for a carrier to make life easier for its customers and not all of them include reducing prices of phones and plans. As much as we appreciate a good discount every now and then, what a customer really needs sometimes is just to talk to an expert on smartphones and be able to do so in the most convenient circumstances. That’s why Sprint had a certain idea. The carrier’s newly announced Direct 2 You service will bring the store experience right away to your home or office.
Sprint’s Direct 2 You – How it works.
Sprint’s new program in based on bringing directly to customers’ homes the kind of service they normally get in stores. Qualified subscribers who have an upgrade coming up, will be notified via text or email about the availability of this new delivery option. Upon setting time and place which would be most convenient for the customer, the new phone will be hand delivered by a Sprint employee. The techs will be trained to assist customers in learning a new operating system if they’re switching from an Android device to the iPhone or vice versa, setting up their email accounts, and learning how to transfer photos and other content, etc.
The Direct 2 You service was launched today in Sprint’s hometown Kansas City, will arrive to Miami and Chicago on April 20th and will be rolling out to other cities later. In the beginning, Sprint will have 30 techs hand delivering the phones; however, by the end of the year the carrier plans to have 5,000 branded cars driven by independent drivers trained by the mobile operator. It’s important to notice that the service is free of any charge.
The launch of the service is a part of Sprint’s redesigned marketing strategy. The company’s main rival, T-Mobile, has been going out of its way to satisfy its current and potential customers, causing Sprint to rethink its tactics. After Sprint has lost a lot of customers when it started building out its LTE pipeline, the carrier has been actively trying to win back at least some of them by offering a number of deals, promotions and services such as Direct 2 You.