With the smartphone market slowly reaching saturation, more and more companies are looking for new product lines to secure their sources of income. This is the case not only with small companies but most of all the leading manufacturers, such as Apple and Samsung, who will have much more to lose when sales rates begin to drop. The latter confirmed today that it is planning to launch Galaxy Altius, a smartwatch that the company has been preparing for some time now.
Samsung Galaxy Altius vs. Apple iWatch
Samsung’s main competition in this race is going to be Apple, which according to the latest news, is planning to launch its iWatch as soon as this year. Apple’s product will allegedly allow users to make calls, see the identity of incoming callers and check map coordinates. The watch is also said to include a pedometer for counting steps and sensors for monitoring health-related data, such as heart rates. Those are fine features for such a device but Samsung is going to have one big advantage over Apple – the price. Making its own chips and displays, the Korean company might be able to price the device under $200.
This is not the first attempt Samsung is making at releasing wristwatch-like devices. In 2009 the company launched the S9110 watch phone, but the device was not very successful. This time Samsung believes that the Galaxy Altius has more chance, mainly because, along with other manufacturers, it has realized that specificity is the key to success and its smartwatch is going to complement a smartphone rather that replace it.