The level of demand for the customizable version of the Moto X proved that this is exactly what customers need. They want to be able to make their phones as personal as possible. Other smartphone makers allow customers to personalize their devices to some extent by offering phones in several color options or with swappable panels, but it certainly is not the same as designing your phone according to your preferences. Motorola wants to take the process even further and asks: Wouldn’t it be great if you could built your phone from scratch? As an answer to this question, Project Ara came into being.
Motorola’s Project Ara – What is it all about?
Of course, no one would actually send you to a factory to make your own phone. The idea is much simpler. Your phone would consist of a frame and a number of swappable components, such as camera, battery, processor, etc. The modules would easily slide in and out allowing you to choose the ones that would suit your needs best. This is essentially what Project Ara is about.
In an interview during a Google Hangouts, Motorola CEO Dennis Woodside hinted that the company is making continuous progress and the prototype is almost ready. However, there are still some challenges to overcome, the biggest of which is finding a way to make the components communicate directly with each other. There is still a lot to be done until the Project Ara hits the stores, but when it finally makes its way to the market it may grand a key advantage of the Moto Maker over other leading manufacturers.
source: Marques Brownlee @YouTube