We knew that this day would eventually come. We have been excepting this ever since Microsoft announced in September last year that it would acquire Nokia device and service business. The transaction was finalized in April this year but until now the acquisition didn’t really change much for an average user. Starting today, however, there will be no more Nokia, as Microsoft decided it’s the right time to begin launching phones under its own brand. So, here it is, ladies and gentlemen – the Microsoft Lumia 535 is now official.
Microsoft Lumia 535 Windows Phone 8.1
As it was hinted before, Microsoft’s very first Lumia device is not a flagship one, which doesn’t mean that it will offer poor experience. In fact, the Lumia 535 comes with a couple of quite interesting features collectively called by Microsoft “5x5x5 proposition.” In this rather inconspicuous yet intriguing way Microsoft wants to emphasize that the device sports a large qHD 5-inch display and a massive wide-angle 5-megapixel front-facing camera. The meaning of the third “5” wasn’t explained in the press release, but we assume that it refers to the name – the Lumia 535 belongs to 5 series.
Powering the phone is a 1.2GHz Snapdragon 200 processor supported by 1GB of RAM and there is 8GB of internal memory expandable up to 128GB via microSD slot. The handset runs Windows Phone 8.1 and comes pre-loaded with a bunch of useful apps and services such as Office suite for accessing and editing Word, Excel and PowerPoint documents, Microsoft Outlook to let you access your email on the go, Skype for face-to-face conversations and virtual assistant Cortana to make your daily activities easier. In addition to traditional black and white color options, the Lumia 535 will be available also in green, cyan and orange.
The Microsoft Lumia 535 will hit the stores in “key markets” some time late this month. We are not sure which markets are considered “key” for Microsoft at this point, but the fact that the phone belongs to mid tier class and will be available also in dual SIM version seems to suggest Asia, Russia, the Middle East, Europe and Africa. The handset is expected to cost around €110 or $135; however, final pricing will vary by market and operator.