The HTC One has been just unveiled at a simultaneous event in London and New York today. It was about time, since the level of excitement inspired by all the teasing we have been subject to in the last weeks and days has reached maximum. So what can we say about the new One? It is fresh and new, it comes in a visibly redesigned case with improved insides and new features but also some controversial ones. Will it help HTC regain its position on the market? Only time will tell, so let’s leave this subject for now and focus our attention on the hero of today’s event.
HTC One – New HTC Flagship Smartphone
The new HTC One comes with a brand new design that gives the phone a premium look. Built with an aluminum unibody casing, with the metal specially created for HTC, the One features two speakers for stereo sound on the front and the simplified soft keys (one for back, one for home). The handset boasts a 4.7-inch 1080p full HD screen with a pixel density of whopping 468 ppi and runs Android 4.1.2 Jelly Bean with HTC Sense 5. The new skin stands out with Sense TV feature, which turns the handset into a remote control, as well as the BlinkFeed feature, a home panel filled with large tiles of your latest updates from social networks and apps.
The One is the first device powered by a Qualcomm Snapdragon 600 with a quad-core 1.7 GHz Krait 300 processor. This successor to the Snapdragon S4 Pro is expected to improve performance by up to 40%. The handset also packs Adreno 320 graphics and 2 GB of RAM and comes in two storage versions – 32 GB and 64 GB. Unfortunately, there is no microSD card slot to further expand on-board storage. As for the connectivity, the phone supports 4G LTE and, apart from the standard Wi-Fi a/ac/b/g/n and GPS with Glonass, also has an NFC chip and Bluetooth 4.0.
In a world where 13 megapixel cameras are becoming a standard, HTC has taken a completely different approach and equipped the One with a 4 megapixel sensor. It not the pixel count that matters though, but how HTC is using them. The UltraPixel camera captures 300% more light than previously possible with conventional smartphone camera and drastically improves low-light images. The camera relies on a new dedicated HTC ImageChip 2 for fast image processing and comes with f/2.0 aperture and a 28mm wide-angle lens. With the One, HTC also introduced a new feature Zoe, which allows users to capture and share short videos via HTC’s dedicated site.
The HTC One will go on sale after March 15th 2013. As previously rumored, in the US the handset will be offered by AT&T, T-Mobile and Sprint, though the exact date has not been disclosed so far. There is also no word on the pricing, but based on the knowledge of the market and HTC, $600 seems like a safe guess on the device without contract. In the UK, the phone will be available at all major carriers – O2, EE, Vodafone and Three. In Canada, the One will be sold by Rogers, Bell, Telus, and Virgin Mobile.
more info: HTC