Just as promised HTC officially unveiled today its next flagship phone. Although the phone’s naming lacks the “One” moniker the HTC 10 is the newest member of the company’s premium flagship line, including the One M7, One M8 and the last year’s One M9. Criticized by many for the negligence of camera parameters HTC equipped the 10 with a 12MP camera sensor featuring larger than normally resolution and next-gen auto-focus accompanied by the very first front-facing shooter incorporating OIS system.
Debuting today the HTC 10 delivers a nicely-looking body, solid specs and advanced camera including the world’s first selfie-snapper using OIS technology.
Starting from the HTC 10’ design, it was developed in strong cooperation with the company’s customers. The whole process of the handset’s creation took the manufactured twelve months and involve customers’ feedback. When it comes to the external appearance the 10 appears to be a mix of the whole M series with the recently launched A9.
The phone sports a high quality metal body made out of aluminum with chamfered edges and a full glass front housing a 5.2-inch Super LCD display sporting Quad HD resolution additionally protected by Gorilla Glass 3. In the US the phone will be available in Carbon Grey which is very similar to the dark metal option offered by the M9 that tends to be a magnet for fingerprints and Glacier Silver resembling the classic One M7 styling. Meanwhile, in Japan potential HTC 10 buyers will get one more color option – Camellia Red and on global markets the phone will be also available in Topaz Gold.
Hardware & Software
But the HTC 10 is not just a good looker, but also a really capable device delivering fast and undisturbed performance. Although HTC didn’t equipped the phone with revolutionary technologies, they still managed to deliver a solid flagship. Powered by the quad-core Snapdragon 820 clocked at 2.2GHz and coupled with 4GB RAM and optionally 32GB or 64GB of built-in expandable up to 2TB storage the phone works on Android 6.0 Marshmallow with HTC own Sense UI installed on the top.
Furthermore, it offers its users an advanced audio experience thanks to speakers using BoomSound H-Fi Edition technology. The BoomSound audio technology employed by the phone is a bit different than we could expect since a front-facing tweeter has been located on the top of the phone, whereas a downward-facing woofer has been set in the bottom part of the body. What’s more, the phone is also the very first phone that comes with a wireless audio play through AirPlay-certified speaker function out of box.
Moreover, the 10 features USB Type-C port, LTD connectivity (bands 1, 2, 3, 4, 5, 7, 12, 13, 17, 20, 28, 29, and 30) and a fingerprint scanner hidden in physical buttons on the front and is kept alive by a 3,000 mAh battery with Quick Charging 3.0 mode reaching up to 50% power in just 30 minutes of charging. The massive battery is said to deliver 73 hours of music playback or 13 hours of intensive web browsing.
Other than that HTC has also paid much attention to the software side of the 10. The phone, admired for its touch responsiveness, received a dramatically improved OS. From now on we won’t have to cope with irritating duplicate apps (like calendar, photo gallery or calculator) because the company decided to use those delivered by Google and oriented to Android, instead of creating new ones, which hopefully should increase the 10’s OS performance.
Additionally, HTC give the phone another neat feature called “Freestyle Layout” allowing the phone’s users to place “stickers” representing a particular application all over the wallpaper. For instance a space theme may include a moon standing for Google Maps and a rocket man representing Twitter. Everything here depends on the user’s vivid imagination.
Moving on to the 10’s optics, which are already considered one of the phone’s biggest selling point, they are represented by a 12MP primary camera sensor that come as a guaranty of stunning photo quality. Accompanied by a 5MP front-snapper, the main camera unit sports advanced second-gen laser autofocus, dual-LED flash and f/1.8 aperture that altogether should perform well even in low light condition. But this is not the end of surprises in the optics department since the phone’s front shooter (as the very first in the world) has been equipped in optical image stabilization which makes the 10 somehow unique and a really selfie-friendly handset. Moreover, the HTC 10’s camera can record 4K videos with 24-bit high resolution sound.
Pricing and Availability
Speaking of the HTC 10 pricing and availability, in the States the phone will be sold by T-Mobile, Verizon and Sprint, but so far only T-Mobile confirmed that it will hit its offer sometime in May with pricing details being still kind of a mystery.
However, if you don’t want to wait for carriers to start selling the phone you can already pre-order a SIM-lock free version of the HTC 10 for $699. Scheduled to start shipping in early May, the device comes with a special Uh-Oh Protection that guarantees a free replacement phone in case of a display crack within the first 12 months of the 10’s ownership. As for the capability, the unlocked model of the HTC 10 will work with AT&T and T-Mobile. Along with the phone in the box you will find a Hi resolution noise-cancelling earphones that were designed in partnership with JBL.
How to get $100 Discount
If like the HTC 10 and you are planning to pull trigger on it, don’t forget to use “HTC1008” promotion code to lower it’s price by $100. Just head over to HTC’s official store and enter the promo code into the Promotions Box. The total should be $599.