You like your smartwatch but you can’t wear it on special more formal occasions since it has nothing in common with fashion? Hawlett-Packard and the US fashion designer Michael Bastian seem to find a proper solution to the problem. The tandem in cooperation with the luxury e-shopping platform Gilt is launching a smartwatch that will satisfy the most sophisticated esthetic tastes of every fashionista.
HP smartwatch inspired by interior of luxury automobiles
When HP shared their plans about a high-tech luxury timepiece with Gilt, the retailer suggested the well-known US designer Michael Bastian the best person to take care of the external appearance of the watch. This is briefly how the project went into life.
Responsible for the smartwatch design, Michael Bastian, says that during the works on the project he was deriving inspiration from the interior of luxury automobiles, more precisely elements like a dashboard and trim. This is why the watch is said to have a sharp and fairly aggressive sporty appearance, that comes along with circular measuring 44 mm in diameter face.
Although it may slightly resemblance the Motorola’s Moto 360, the HP smartwatch has more traditional line. Furthermore, the smartwatch goes on sale with selection of wristbands. You may pick among: brown leather, black rubber and olive nylon straps, deciding which suits your style best.
But, the wearable device isn’t only stylish but also have good tech specs. While Michael Bastian was creating the watch’s external shape, the HP put all their efforts to supply it with smart technology. As a result of their works, the smartwatch will be compatible with both Android and iOS, thanks to which the user will be able to receive notifications on calls, messages, emails, control music player and check the freshest information on sport, stocks, weather and everything you like without using the main device. Due to fact that the device is to support cross-platform compatibility, it’s more than sure that the company will try to introduce their own software, instead of relying on Google’s Android Wear.
No wonder that HP took the initiative of conquering the smartwatch market, since although the smartwatch industry is still a developing sector, it has gained on popularity over past few years. The financial forecast predicts that this year over 10 million smartwatches will be sold giving the total profits of $3 billion. Why not to take the advantage of such an opportunity to increase profits?
The device is scheduled to be launch this fall and to be available exclusively via Gilt. Although so far the smartwatch doesn’t have a price tag or even a name, you can register yourself on the retailer’s online store to get the chance to pre-order the device. It calls into question whether the watch will turn out to be a great success. Especially, when taking into consideration the fact that so far HP was never self-sufficient when it comes to their products’ software, hardware and apps always relying on third-party manufacturers.