T-Mobile and BlackBerry are currently going through a painful breakup. And you know what they say – when two dogs strive for a bone and a third runs away with it. While both companies continue fighting over Blackberry customers with aggressive promotional campaigns and deals aimed to keep users on one side or the other, AT&T stepped in with its own deal. The circumstances might have made T-Mobile and BlackBerry executives grow a few grey hair but truth be told, it’s actually beneficial for BlackBerry users as they are treated to one deal after another. The most recent one offers $100 credit toward new purchases.
AT&T and T-Mobile offer $100 credit
The whole fuss started back in February when T-Mobile attempted to get BlackBerry users to switch to the iPhone 5S. Faithful BlackBerry owners reacted immediately, but the company kept quite until now. The manufacturer decided that now is a good time to strike back and did so with an offer that might cost T-Mobile quite few customers. On Wednesday BlackBerry sent out emails to T-Mobile customers offering them $100 off the price of the BlackBerry Q5, Q10 or Z10 as long as they buy the device from the company’s own ShopBlackBerry website.
A day later, T-Mobile CEO John Legere expressed his disappointment in BlackBerry’s move and announce that the carrier will offer BlackBerry users $100 off the price of any phone, including the BlackBerry Q10 and Z10. The deal as such runs trough the end of the year, but if you are interested in one of the BlackBerry phones you might want to make up your mind rather sooner than later. The contract between T-Mobile and BlackBerry expires on April 25th and the Canadian company confirmed that it’s not going to renew it. It means that after that day you won’t be able to purchase a BlackBerry phone from T-Mobile.
AT&T cleverly took advantage of the situation and announced its own deal. Customers switching to AT&T, likely from T-Mobile, can grab a new BlackBerry handset for a $0 down payment with AT&T Next service. Another option is to bring your won device or purchase a new phone on a traditional contract. Also, customers who add a new line of postpaid service between now and April 30th will be eligible for a $100 credit towards their bill.