FREE iPhone 4 and iPhone 4S for $99 – New lower prices on old generations iPhones after iPhone 5 announcement
Following the tradition which proved successful in the past, Apple announced significant price cuts on its previous generation iPhones and the reason for this is the official introduction of the long awaited and much talked about iPhone 5. The iPhone family will keep the number of its members unchanged, though. Why? Because the iPhone 3GS, which was on sale since June 8th 2009 making it the iPhone to have spent the longest time in Apple’s product line, will no longer be available.
The new prices look very encouraging. The oldest in the lineup 8 GB iPhone 4 can be yours for free, and the 16 GB iPhone 4S will set you back just $99. Of course, you will have to sign a new 2-year service agreement. The 16 GB version of iPhone 5 will sport a price tag of $199 and for each doubling of the storage capacity you will have to pay additional $100.
The iPhone 5 will be become available for pre-orders on Friday, September 14th and will launch a week later on September 21st. And to add even more incentive, Apple promises free shipment.
The strategy used by Apple, apart from the obvious objective of increasing the sale of older iPhone models, is also important for emerging markets like China, Brazil or Russia. The lower the price, the more customers will be able to switch from a feature phone to a smartphone, and they are not going to care if it is not the latest model.
Once customers get yourself an iPhone, will have to buy gadgets and accessories specifically made for the iPhone and buy the coolest apps from the Apps Store. With a brand like Apple, the customer loyalty law will work wonders, so it is very probable you will tend to keep buying iPhone products. Apparently, Apple is looking to increase the number of fans not only in US but also abroad.