Ladies and gentlemen, a new version of iPhone has just showed up in Apple Stores. Well, just cool down, it’s not exactly a new model. Actually, the device we are talking about is the iPhone 5C with storage reduced to 8GB. Less storage means that the phone is cheaper. In the UK the 8GB iPhone 5C costs £429 which is £40 less than the 16GB model. In the US, we would expect the price to hit close to $499, which is $50 cheaper. The new model was first spotted on UK carrier O2’s website, however, is now available in Apple Stores also in Australia and China.
Apple iPhone 5C 8GB – What’s new…
Except for less storage, there is absolutely no difference between the new iPhone 5C and the one that was released last year. The phone still packs a 4-inch Retina IPS LCD display with a pixel density of 326 ppi and is powered by the same A6 chip. Other features also remain unchanged and include 8-megapixel iSight camera with LED flash, a 1.2-megapixel front-facing shooter and iOS 7.
It’s not uncommon for Apple to introduce new storage option shortly after an iPhone has been launched. What seems to be surprising, though, is that this time the company decided to reduce the storage rather than expanding it. The explanation is pretty obvious – Apple wanted to add a cheaper model to its portfolio in order to encourage more customers to go for the iPhone 5C.
Apparently, the colorful iPhone is not selling as well as it was expected. It seems that customers prefer to pay a little more and grab the high-end iPhone 5S rather than the slightly refreshed version of the iPhone 5. During Apple’s last financial earnings call, CEO Tim Cook didn’t deny that the company had hoped for better results. He also implied that Apple could be getting ready to introduce some changes. Looking back at this statement now, it seems that Cook was referring to the 8GB iPhone 5C.
more info: Apple Store