Everybody agree that having information from the key source is the best way to receive a credible information, like this one coming directly from chief executive officer. The CEO of Motorola Mobility, Dennis Woodside turned tides in an interview with CNET, revealing that there will be a cheaper version of the Moto X phone coming to the market in a few months. The exact launch date wasn’t announced yet, however, promising details of Motorola‘s plans regarding Moto X lineup have been unveiled.
More devices to come under the Moto X brand
Firstly, Woodside elaborately expressed why, where, and possibly when the company will launch lower costing versions of the Moto X smartphone. Secondly, he pointed that the Moto X isn’t just a flagship smartphone at Motorola. The Moto X will be a pioneering device that will be followed up by many new devices released under the Moto X brand in months to come. Following his thought we may expect soon announcements of the Moto X smartphones with dust and waterproof certificates, dual-SIM capabilities, or models with awesome camera like the Galaxy S4 Zoom or the Lumia 1020.
The cheaper version of the Moto X will be tailored to prepaid carriers in the US as well as emerging markets globally. It has been pointed that in the developing markets, consumers are “price-sensitive.” The original 16GB Moto X phone has been priced at $199 on contract in the US and is expected to cost around $600 without any commitment.
A six hundred bucks is a quite a bit of money for emerging markets and most users won’t be able to afford to try out the new phone. In regards to that, Motorola has a master plan in motion to present more affordable smartphone dedicated for these exactly customers. This move isn’t actually nothing non-ordinary today. We can multiply examples of other manufacturers that decided to launch cheaper versions of top-end smartphones already.
Samsung lately announced the Galaxy S4 Mini, HTC launched the One Mini, Nokia released low-end Lumia smartphones with Windows 8 platform. Above that, based on recent leaks and rumors Apple is currently working on a cheap iPhone 5C. Therefore, to stay competitive globally, Motorola has no other choice just to take care of customers on budget and launch cheap Moto X smartphone.