BLU is not a very well known brand in the smartphone world yet, but the company has several interesting offerings in their portfolio. The biggest advantage of BLU phones is a very attractive price to the specs ratio. Today the manufacturer announced three new phones: the Studio 5.0, Studio 5.0 S and the Studio 5.3 S. All three devices offer rather decent specs for a price level they will be sold at. The cheapest of the trio, Studio 5.0, sports a price tag of just $149 without contract, while the Studio 5.0 S and the Studio 5.3 S are sold at price $209 and $229 respectively.
BLU Studio 5.0 vs. Studio 5.0 S vs. Studio 5.3 S
The BLU Studio 5.0 features a 5-inch screen with a 840 x 400 resolution. The phone is powered by a dual-core 1 GHz MediaTek MT6577 processor with Power VR SGX531 GPU. As for memory, there is 512 MB of RAM and 4 GB of internal storage with an option of expansion via microSD slot. The handset sports two cameras: a 5-megapixel sensor on the back and a VGA snapper on the front.
The BLU Studio 5.0 S offers higher resolution (960 x 540) at identical screen dimensions. The handset’s 0.35 inches (8.9 mm) body houses a quad-core 1.2 GHz Snapdragon S4 chip with Adreno 203 GPU, 1 GB of RAM and 4 GB of RAM. The device is equipped with an 8-megapixel rear camera and a 2-megapixel front-facing unit. The BLU Studio 5.3 S is fairy identical to the 5.0 S in terms of specs and features, the only difference being a 5.3-inch screen and 0.36-inch (9.2 mm) thickness. All BLU offerings run Android 4.1 Jelly Bean and come with dual-SIM support.
BLU Official Press Release:
BLU Products Expands Studio Series Lineup, Introducing Three New Models, Realizing Increased Demand for Large Screen Smartphone Devices. BLU Studio 5.0, Studio 5.0 S, and Studio 5.3 S will be Available Unlocked at Major Online Retailers starting next week.
MIAMI, May 14, 2013 /PRNewswire/ — BLU Products, one of the fastest growing mobile phone manufacturers in the world announced additions to their popular Studio Series Lineup of smartphone devices. The Studio label designates a large screen device with great battery life, including the foremost features and user experience available at each price point. The increased focus by BLU on large screen devices is due to the mounting demand by consumers for a spectacular viewing experience on their devices at entry level price points.
“We’ve gotten to a point where, for a large part of our customer base, nothing short of a 5.0-inch screen is acceptable – it’s becoming the mainstream,” said Samuel Ohev-Zion, CEO of BLU Products. “Still, these devices haven’t been affordable. It’s embarrassing to see the tiny, low resolution displays that traditional manufacturers are offering at entry level price points. It’s been a major turn off for a consumers looking to upgrade to a smartphone, sometimes, for the first time. We believe the Studio Series will accelerate smartphone adoption in prepaid markets in the US and Latin America by offering the best possible value and user experience available in the market today.”
The New Studio Series, all featuring Dual-SIM capability, and powered by Android Jelly Bean v4.1 are now under production with deliveries starting this week. The devices will be available unlocked at major online retailers such as Amazon.com, as well as several Pre-Paid Dealers and Agents in the US. Immediately following the US launch, the New Studio Series will be available throughout Latin America in over 30 countries, and several network operators.
Studio 5.0 S and Studio 5.3 S
New to the Studio Series, is the stunning “S” Line which provides industry leading display technology such as IPS (In Plane Switching) – allowing the user to enjoy the images on the screen from any viewing angle with the same color intensity and clarity, along with OGS (One Glass Solution) – eliminating the air gap between the touch lens and LCD, resulting in a thinner device, by bringing the display closer to the user for unmatched, visually stunning images on the screen, resulting in a high end user experience only found on flagship smartphone devices.
Also unique to the Studio “S” Line is the sleek design and unmatched premium build quality of the devices along with a slim profile at only 8.9mm for the Studio 5.0 S, and 9.2mm for the Studio 5.3S.
The Studio “S” Line is powered by a Qualcomm S4 Play Quad-Core 1.2 GHz CPU, with Adreno 203 GPU, combined with HSDPA 3G Connectivity, 8MP autofocus camera with LED flash plus 2MP frontal camera, 4GB Internal Memory upgradable to 32GB with external memory card slot, 1GB RAM, and either 5.0″ qHD 540*960 display for the Studio 5.0S, or 5.3″ qHD 540*960 display for the larger Studio 5.3 S.
Retail pricing for the Studio “S” Line is starting at $209.00 for the Studio 5.0S, and $229.00 for the Studio 5.3S.
Joining its bigger brother the Studio 5.3 II, which launched in February at $199.00 Retail, the Studio 5.0 is bringing new affordability never seen before for a large screen smartphone device, starting at just $149.00 Retail.
The Studio 5.0 is powered by a MediaTek MT6577 Dual-Core 1 GHz Cortex A9 CPU, with Power VR SGX531 GPU, combined with HSDPA 3G Connectivity, 5MP autofocus camera with LED flash plus VGA frontal camera, 4GB Internal Memory upgradable to 32GB with external memory card slot, 512MB RAM, and 5.0″ WVGA 480*800 display.
About BLU Products
BLU Products, founded in 2009, designs affordable, attractive and innovative mobile devices to suit a wide variety of consumer needs. Over eight million BLU mobile devices have been sold in over 40 countries. Headquartered in Miami, Florida, BLU is one of the fastest-growing mobile phone manufacturers in the world. For more information, visit: www.bluproducts.com