Like other popular smartphone makers, BlackBerry is also present at MWC. The Canadian company has been struggling with financial difficulties for some time now, but it doesn’t mean that it’s thinking about leaving the business. In fact, BlackBerry brought to Barcelona two new phones to announce, the BlackBerry Q20 and BlackBerry Z3, along with its latest Mobile Device Management system, BES 12. The BlackBerry Z3 all-touch smartphone is designed for emerging markets and will go on sale in Indonesia in April for a price below $200. The BlackBerry Q20 featuring QWERTY keyboard, on the other hand, will be released globally in the second half of 2014 and pricing will be revealed closer to its launch.
BlackBerry Q20 QWERTY Keyboard Phone
In order to get back at least some part of the market share BlackBerry lost over the last couple of years, in 2013 company started to experiment with its devices in an attempt to attract more customers. It turned out, however, that it’s not what customers want. They want the BlackBerry they know and love equipped accordingly to current standards. This is how the BlackBerry Q20 came to life.
According to BlackBerry CEO John Chen, what customers missed most were hard buttons and trackpad that were not present on the new BlackBerry phones. As an answer to customers’ requests, the new Q20 addresses this issue bringing back fast and efficient navigation. Of course, the phone features a QWERTY keyboard with typing experience enhanced by sculpted keys. The device will be made from premium materials, though we are left to wonder what it means exactly, since BlackBerry didn’t dwell on that part.
In addition to hard buttons and trackpad, the Q20 packs a 3.5-inch display, which is the largest ever used in a QWERTY BlackBerry phone, access to BlackBerry Hub and a large battery. Unfortunately, the company didn’t reveal exactly how large. Other details regarding the processor, RAM, memory, camera also remain a secret for the moment.
BlackBerry Z3 All-Touch Smartphone
The BlackBerry Z3, that we spotted already codenamed Jakarta, is an all-touch smartphone made in cooperation with Foxconn. The agreement between the two companies was signed for five years and states that Foxconn will design, produce and warehouse the phones, while BlackBerry will provide the software.
The Z3 sports a 5-inch qHD display, a 1.2 GHz dual-core Snapdragon 400 processor and 1.5 GB of RAM. Other features include 8 GB of internal memory, 5-megapixel rear camera, 1.1-megapixel front-facing camera and FM radio.
The smartphone will be launched with BlackBerry 10 OS version 10.2.1 on board. Upon release, the phone will offer 3G connectivity only, however, it seems that the company is considering an LTE version to be released at some point in the future.
BlackBerry’s new version of Mobile Device Management system – BES 12 also was introduced at MWC. It will allow users to manage all devices with just one platform. It’s quite an improvement since previous versions required different systems for legacy BlackBerry devices, BlackBerry 10 units and iOS, Android, Windows Phone models.
source: BlackBerry Press