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Apple to launch trade-in program for Android and Blackberry phones

ByinLeaks & Rumors | March 18, 2015

Apple Trade In ProgramA trade-in program is arguably one of the best ways to get rid of an old phone and at the same time score a new device at lower price. Such programs can be found across various retailers, carriers and manufacturers and Apple is no different. Word on the street is that the iPhone maker is going to launch a trade-in program for Android and BlackBerry phones.

Apple to open Android & Blackberry trade-in program

iPhone 6It won’t be Apple’s debut in trade-in business. The Cupertino company started the iPhone Reuse and Recycle trade-in program in mid-2013 to help owners of older iPhones switch to the new iPhone 5, 5S and 5C. The program which originated in the US is now available also in Canada, Europe and Australia. Now, guys from Cupertino are expanding the program to include also Android and BlackBerry devices. It’s actually kind of a novelty, since Apple typically keeps to itself rather than openly competing with other manufacturers.

The new program will include non-iOS devices, but the whole process of trading in a phone will remain the same. As earlier, owners of Android or BlackBerry phones will have to bring their devices to one of Apple Retail Stores where an employee will evaluate the phone’s condition. Having determined the handset’s trade-in value, the employee will give the customers a gift cards to use toward the purchase of new iPhones. Training programs for retail store employees will begin later this week and will teach them, among others, how to transfer address book contacts from the rival smartphones to the iPhones. Other data, however, will have to be transferred by customers themselves.

The idea behind Apple’s new trade-in program, like other similar programs, is to encourage customers to buy a particular device and hope that he sticks with the brand. Current program resulted in a significant boost sales even accounting for multiple record-breaking quarters. If Apple play it right and launches the program before the Samsung Galaxy S6 and S6 Edge go on sale next month, the success may be tremendous. Apple’s current trade-in program is a collaboration with Brightstar Corp., however, it’s unclear whether Apple will continue this partnership for Android and BlackBerry devices as well.

source: Bloomberg

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